In Brazil and around the world


Brazilians world record-holders for smartphone use

Brazilians spend more time on their smartphones than anybody else in the world. The average Brazilian spends 4 hours and 48 minutes per day on their phones.

This average is for 2016. In 2012, Brazilians spent slightly less than 2 hours per day on average.

Heavy use of the electronic devices has been tagged “smartphone addiction.” And it is a true addiction.

WhatsApp, owned by Facebook, has become ubiquitous in the country. If I had a nickel for every time somebody asked me if I had the app, I’d be rich. (I have an old fliptop phone that doesn’t even have a camera.)

Smartphones are now a major traffic hazard. I often have to honk my horn at drivers who are checking their phones at traffic lights and miss seeing lights turn green. It’s common to see drivers checking their smartphone apps while driving.

With such heavy use, websites like,, and must be adaptable (“responsive” is the technical term) for smaller screens.

The great advantage is that Brazilians are well connected to the internet. We’ve had several visits and even an evangelistic study (now in progress) develop from what might be called cold contacts who found us through the internet.


  1. Internet news, social media, mass texts, etc

What say you?